I am a multidisciplinary creative director/art director with experience in print, web, motion, advertising, branding and events. I can lead a creative team and roll up my sleeves to get the work done. I love to collaborate, inspire and learn new things. When I’m not creating and laughing with my team, you can find me playing outside with my kids, talking about AI with my husband or snowboarding in Tahoe.
EXPERIENCE
Freelance Creative Director + Art Direction & Design
Self-Employed
San Francisco | Bay Area
March 2024 - Present
Self-Employed
San Francisco | Bay Area
March 2024 - Present
• Conducting freelance creative direction, art direction, and graphic design services.
Paramount
Senior Director | Design - Events & Brand Experience
San Francisco
Nov 2020 - March 2024
Senior Director | Design - Events & Brand Experience
San Francisco
Nov 2020 - March 2024
• Oversaw and mentored a diverse team of graphic designers, copywriters, and project managers for the creation and execution of both in-person and virtual experiences across all Paramount brands.
• Provided project-specific feedback and guidance to ensured execution consistently met each brands high standards.
• Guided the team with a hands-on approach, prioritizing their well-being and ensuring each project was delivered on time and within budget in a face paced environment.
• Collaborated with environmental designers, producers, brand managers and account leads to ensuring strict adherence to brand guidelines and strategies.
• Pioneered and energized a recently merged creative department, fostering a culture of innovation and collaboration.
• Revolutionized the creative process within the Paramount Events and Brand Experience ecosystem, establishing new standards for excellence and efficiency.
• Successfully pitched and secured buy-in for concepts and designs with stakeholders across the entire Paramount portfolio of brands.
• Elevated department graphics to a higher standard of quality.
• Crafted a social strategy and team for the Paramount Event and Brand Experience department, making us recognized both within the company and globally.
Brands: Paramount, MTV, Nickelodeon, Comedy Central, Showtime, CBS, CBSN, CBS Sports, Paramount +, Smithsonian, Pluto TV, CMT
CBS Interactive
Creative Director | Design - Marketing & Experiential
San Francisco
Jun 2016 – Nov 2020
Associate Creative Director - Marketing & Experiential
Nov 2010 – Jun 2016
• Managed and guided team of team of graphic designers, art directors, copywriters, environmental designers, and video artists with enthusiasm and energy.
Creative Director | Design - Marketing & Experiential
San Francisco
Jun 2016 – Nov 2020
Associate Creative Director - Marketing & Experiential
Nov 2010 – Jun 2016
• Managed and guided team of team of graphic designers, art directors, copywriters, environmental designers, and video artists with enthusiasm and energy.
• Led the team and worked hands-on to conceptualized, pitched and delivered innovative creative concepts, spanning the spectrum from compelling banner ads to enticing invites, registration pages, and expansive large-scale environments.
• Collaborated with brand managers, account leads, copywriters, programmers, editors, and general managers to build successful campaigns.
• Help shaped the visual identity for various brands.
Brands: CBS Interactive, GameSpot, CNET, CNET en Español, CBS Sports, CBSN, CBS, Tech Republic, ZDNet, Roadshow.
Brands: CBS Interactive, GameSpot, CNET, CNET en Español, CBS Sports, CBSN, CBS, Tech Republic, ZDNet, Roadshow.
Co-Brands: Old Navy, Jack n the Box, Wendy’s, TCL, Dr Pepper, State Farm, Target.
G2 (Grey Advertising)
Associate Creative Director
San Francisco
Sept 2008 – Nov 2010
Associate Creative Director
San Francisco
Sept 2008 – Nov 2010
Art Director
Apr 2006 – Sept 2008
• Directed a team of art directors, studio artists, and proofreaders.
• Collaborated seamlessly with copywriters, account leads, and marketing managers to devise and implement the best strategies for the brands.
• Developed, pitched and executed advertising campaigns strategically aligned with the brand, driving significant sales across Adobe and EA Sports.
• Concepted and created numerous micro-sites, banners ads, email campaigns, and events.
Brands: Adobe, Electronic Arts | Sports
Brands: Adobe, Electronic Arts | Sports
Freelance
Art Director
San Francisco
Oct 2005 – Apr 2006
• Created ad campaigns, logos, print ads, micro-sites, banner ads, and email campaigns.
Brands: Myersound Sweet Water, Sun Microsystems, VMWare
Art Director
San Francisco
Oct 2005 – Apr 2006
• Created ad campaigns, logos, print ads, micro-sites, banner ads, and email campaigns.
Brands: Myersound Sweet Water, Sun Microsystems, VMWare
Euro RSCG (Havas SF)
Art Director
San Francisco
Feb 2000 – Oct 2005
• Created ad campaigns for print ads, micro-site, banner ads, and emails.
Art Director
San Francisco
Feb 2000 – Oct 2005
• Created ad campaigns for print ads, micro-site, banner ads, and emails.
• Managed photoshoots and illustrators.
• Cast all photoshoots for The Picture People.
Brands: Microsoft, The Picture People, Wells Fargo, Charles Schwab, Wachovia, Sonoma Valley Film & Wine Festival
Brands: Microsoft, The Picture People, Wells Fargo, Charles Schwab, Wachovia, Sonoma Valley Film & Wine Festival
McCann
Studio Artist
San Francisco
Jul 1998 – Feb 2000
• Responsible for building, prepping and releasing all mechanicals to print.
Assistant Art Buyer & Traffic Manager
Jun 1997 – Jul 1998
• Assisted in organizing photoshoots and illustrators for Art Directors.
Studio Artist
San Francisco
Jul 1998 – Feb 2000
• Responsible for building, prepping and releasing all mechanicals to print.
Assistant Art Buyer & Traffic Manager
Jun 1997 – Jul 1998
• Assisted in organizing photoshoots and illustrators for Art Directors.
• Managed budgets, negotiated prices and usage fees, and project-managed the approval process from Art Director to Client.
Brands: AT&T, Del Monte, PG&E, Safeway, Duty Free Shops
SKILLS
Adobe Photoshop
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Acrobat
Adobe FireFly
Midjourney
Topaz Gigapixel
Splash
Google Workspace
Microsoft 365
Managing and inspiring art directors, copywriters, motion designers, studio artists, proofreaders, project managers, programers, illustrators, photographers and lots of clients and executives.
Knowledge of Vector Works, Sketch up, Figma, After Effects, Priemer Pro, Blender, Mail Chimp
EDUCATION
St. Mary's College of California
Moraga CA
Bachelor of Fine Arts