SIGNAGE & ENVIRONMENTAL DESIGN
CONCEPT
MTV organized a Free Block Party preceding the Video Music Awards. The task was to capture the VMAs' vibe in the event's look without revealing too much, considering the VMAs were just a few days away and to create hype to watch the VMAs on MTV. We embraced the essence of a red carpet and transformed it into a vibrant pink spectacle, accompanied by step-and-repeat setups that mirrored the traditional red carpet experience, creating a star-studded atmosphere for all attendees.
Creative Directors: Nannette Mitchell & Rebecca Phillips
Graphic Designer: Nannette Mitchell
Environmental Designer: Rebecca Phillips
Copywriter: Nick Comney
Producers: Diane Kwan & Nicole Kimichik
Brand Guidelines: MTV