Concept, design & copy
CONCEPT
Roadshow by CNET, created for automotive enthusiasts, simplifies the complex automotive tech landscape with news, reviews, and how-tos.
We launched with "Diving Passions. Driving Decisions." campaign featured the logo as a gear shift, serving as a visual beacon across print, digital, environmental mediums, and even an award.
We launched with "Diving Passions. Driving Decisions." campaign featured the logo as a gear shift, serving as a visual beacon across print, digital, environmental mediums, and even an award.
Creative Director: Nannette Mitchell
Graphic Designers: Nannette Mitchell & Alex Alcantar
Copywriter: Prashant Jaisinghani
Producer: Liz Darby
Motion Designer: Justin Herman & CNET Video team
Booth design & Fabrication: EWI worldwide
Graphic Designers: Nannette Mitchell & Alex Alcantar
Copywriter: Prashant Jaisinghani
Producer: Liz Darby
Motion Designer: Justin Herman & CNET Video team
Booth design & Fabrication: EWI worldwide